INDUSTRY OUTLOOK 2026

Winning in a Market that Won't Wait

Le Meridien Jakarta
December 4th 2025
market research 1

We've entered an era where speed isn't a competitive advantage, rather it's the cost of relevance. In today's market, brands must navigate geopolitical tension, shifting trade dynamics, and volatile public sentiment. In this landscape, waiting for insight is no longer an option.

This year's INDUSTRY OUTLOOK asks:

What does it take to move at the speed of culture, commerce, and change, while still making decisions that matter?

Supporting Partners

Sponsors

Partners

Experiencing Outlook

Network Session

Network Session

Private Luncheon, VIP Tables, Business Lunch, Networking Booths

Insight Hub Session

Insight Hub Session

Live Central Location Testing

Talk Session

Talk Session

Keynote Speech, Panel Discussion, Panel-of-one Fireside

Sessions' Agenda

Dive into how brands, institutions, and decision-makers stay relevant in a market where timing is everything.

Morning Session
09:00 - 10:00 WIB

Registration & Opening Ceremony

Registration opening and guest reception.

Morning Session
10:05 - 10:10 WIB

Keynote: Because the Market Doesn't Wait, Neither Should You

Opens Industry Outlook 2026 with insights on how brands must keep pace with Southeast Asia's rapidly evolving culture, commerce, and consumer shifts.

Speakers
Dr. Timothy Astandu

Dr. Timothy Astandu

Chief Executive Officer

Populix

Morning Session
10:10 - 10:25 WIB

Remarks from Minister of Finance of Indonesia

A special address from the Minister of Finance of Indonesia outlining the nation's vision for the 2026 economic landscape.

Speakers
Purbaya Yudhi Sadewa*

Purbaya Yudhi Sadewa*

Minister of Finance

Republik Indonesia

Morning Session
10:25 - 10:40 WIB

Remarks from Minister of Industry of Indonesia

A special address from the Minister of Industry of Indonesia outlining the nation's vision for the 2026 industrial and economic landscape.

Speakers
Dr. Agus Gumiwang Kartasasmita, M.Si*

Dr. Agus Gumiwang Kartasasmita, M.Si*

Minister of Industry

Republik Indonesia

Morning Session
10:40 - 10:50 WIB

Outlook 2026 Insight Report Presentation Section A

Explores how Indonesian SMEs and brands shapes loyalty, navigate global markets, and uncover opportunities amid geopolitical tensions.

Speakers
Vivi Zabkie

Vivi Zabkie

Director

Populix

Morning Session
10:50 - 11:55 WIB

Panel Talks: How Gen MZ Redefines Brand Value, and What Brands Must Do to Stay Relevant

Explores what drives Gen MZ's brand preferences; from price, origin, and values to transparency, global expansion, and the impact of brand silence on social and ethical issues.

Speakers
Aryo Ardiarso Wibisono

Aryo Ardiarso Wibisono

Head of Brand & Communications

Kenangan Brands

Budi Darmawan

Budi Darmawan

Vice Country Director

Chery Sales Indonesia

Irfan Prabowo (Fanbul)

Irfan Prabowo (Fanbul)

Chief Executive Officer

Infipop

Moderator
Vivi Zabkie

Vivi Zabkie

Director

Populix

Morning Session
11:50 - 12:05 WIB

AskLumia Panel-of-One: Generating Insights with Unmatched Speed through AI-Based Synthetic Respondents

Explore the concept of AI-based synthetic respondents as the future of market research, delivering insights with unmatched speed.

Morning Session
11:55 - 12:10 WIB

AskLumia Panel-of-One: Generating Insights with Unmatched Speed through AI-Based Digital Respondent Persona

Explore the concept of AI-based digital respondent persona as the future of market research, delivering insights with unmatched speed.

Speakers
Jonathan Benhi

Jonathan Benhi

Chief Technology Officer

Populix

Break
12:00 - 13:30 WIB

Exclusive Luncheon (See your Brand Here)

An exclusive 45-minute private lunch for your brand to present and network with a curated group of media and key industry guests.

Break
12:10 - 12:20 WIB

Stage Takeover Ann’s Bakehouse Afternoon Indulgence

Ann’s Bakehouse invites audiences to experience the joy of indulgence through taste.

Afternoon Session
13:35 - 13:50 WIB

MING Panel-of-One: Slow Media, Fast Impact: Why OOH Matters More When Everything Moves Too Fast

Uncovers OOH's advantages in a fast-paced world; how it captures attention and remains impactful even as attention becomes increasingly fragmented.

Speakers
Della Kusuma Pradana

Della Kusuma Pradana

Director of Revenue

MING Promotion

Moderator
Susan Adi Putra

Susan Adi Putra

Associate Director

Populix

Afternoon Session
13:45 - 14:50 WIB

Panel Talks: What Moves a Generation; Exploring Gen MZ’s Emotional Triggers

Explores Gen MZ’s attitudes toward influencer content, from trust in long-form reviews to perceptions of transparency and the impact of product placements on purchase decisions.

Afternoon Session
13:50 - 14:05 WIB

Outlook 2026 Insight Report Presentation Section B

Explores how Indonesian SMEs and brands shapes loyalty by leveraging pop-culture and winning the hearts of Gen MZ.

Speakers
Indah Tanip

Indah Tanip

Senior Director

Populix

Afternoon Session
14:05 - 15:10 WIB

Panel Talks: What Moves a Generation; Exploring Gen MZ's Emotional Triggers

Explores Gen MZ's attitudes toward influencer content, from trust in long-form reviews to perceptions of transparency and the impact of product placements on purchase decisions.

Speakers
Sarah Merci

Sarah Merci

Head of Marketing

F&B ID (Kawan Lama Group)

Andita Rasyid

Andita Rasyid

VP Marketing & Innovation

Lemonilo

Rohit Vaswani

Rohit Vaswani

Head of Delivery & PMO

Ogilvy

Moderator
Indah Tanip

Indah Tanip

Senior Director

Populix

Collaborate with Hundreds of Key Industry Players

Connect with over 100 attending organizations each event every year, all seeking innovative opportunities to advance their business. From corporates, government institutions, VCs, and top startups.

and many more...

Secure Your Seat Now

The landscape of Indonesia's economy, culture, and brands is evolving rapidly. Join us at Industry Outlook 2026 and position yourself at the forefront of this transformation.