Next-gen Research for Today's Market

Populix empowers companies and governments to navigate, expand, and thrive in Southeast Asia, the world’s fastest-growing market.

Trusted by local and multinational companies
Tokopedia
Tiket
StickEarn
Sinarmas
Djarum
Blibli
Goto
Kemenkop UKM
Lemonilo
AHM
Shopee
BRI
Koin Works
OJK
Pertamina
BRIN
IQVIA
KLHK
Isuzu
Goto Financial
Tokopedia
Tiket
StickEarn
Sinarmas
Djarum
Blibli
Goto
Kemenkop UKM
Lemonilo
AHM
Shopee
BRI
Koin Works
OJK
Pertamina
BRIN
IQVIA
KLHK
Isuzu
Goto Financial
Tokopedia
Tiket
StickEarn
Sinarmas
Djarum
Blibli
Goto
Kemenkop UKM
Lemonilo
AHM
Shopee
BRI
Koin Works
OJK
Pertamina
BRIN
IQVIA
KLHK
Isuzu
Goto Financial
Hyundai
Wuling
WWF
Unilever
Exxon Mobil
Sasa
CIMB Niaga
INDEF
GGV Capital
Baznas
Astra International
Wings
Dentsu
BCA Digital
Tiktok
Intudo
BPJS TK
Tifa
Vital Strategies
Hyundai
Wuling
WWF
Unilever
Exxon Mobil
Sasa
CIMB Niaga
INDEF
GGV Capital
Baznas
Astra International
Wings
Dentsu
BCA Digital
Tiktok
Intudo
BPJS TK
Tifa
Vital Strategies
Hyundai
Wuling
WWF
Unilever
Exxon Mobil
Sasa
CIMB Niaga
INDEF
GGV Capital
Baznas
Astra International
Wings
Dentsu
BCA Digital
Tiktok
Intudo
BPJS TK
Tifa
Vital Strategies
Regional Services

Southeast Asia Region Market Entry Solution for Global Brands

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Grow in Indonesia with Confidence

De-risk your market entry with deep, Indonesia-native insights powered by hybrid intelligence. We combine local expertise, on-the-ground networks, and advanced research methodologies to help you navigate complex market dynamics with clarity. From identifying the right audience and positioning your brand, to understanding cultural nuances and competitive landscapes, our approach ensures smarter, faster decision-making. Whether you're launching, scaling, or optimizing your presence, we provide the strategic guidance and actionable data you need to succeed in one of Southeast Asia’s most dynamic markets.
Solutions

Populix Core Solutions

We’ve developed a range of customized solutions for you to collect, analyze data and gain leads.
Market Research

Market Research

Data-driven insights on consumer behavior, industry trends, and competitive dynamics to help businesses make informed decisions to stay ahead in the fast-growing market.

Brand Research
Product Research
Customer Experience
Market Overview
Other
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Policy & Society Research

Policy & Society Research

Public sentiment, policy impact, and societal trends analysis to help organizations make decisions. Our research provides actionable insights into Indonesia’s dynamic landscape.

Strategic Planning & Evaluation
Social & Behavioral Research
Policy & Index Development
Other
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PopSurvey

PopSurvey

Survey-building and respondent solutions for academic and applied research. PopSurvey empowers researcher to rapidly collect credible data, simplifying overall survey process.

Survey Builder
Respondent Solution
Pro Researcher Features
Other
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Respondent Only

Respondent Only

Connecting businesses and researchers with high-quality, targeted respondent panels, efficiently and hassle-free. Our respondent solution delivers the right audience across the region.

Respondent Fulfillment
Multi Tools Compatibility
Simple Setup
Other
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Industry

Industry Market Intelligence Solution Designed for Your Industry Description

Automotive

Automotive

From EV adoption to shifting mobility trends, the automotive industry is evolving fast. Populix delivers the insights you need to stay ahead in the world’s most competitive market.

Solution:
Consumer Perceptions, Usage & Attitude (U&A) Study
Market Understanding
Segmentation & Persona Research
Product Test
Concept Test
Case Study:
Brand Health Tracking
Brand Perception & Image Study
Customer Behavior & Journey Study
Consumer Perceptions
Usage & Attitude (U&A) Study
Net Promoter Score (NPS) Analysis
Product Test
Concept Test
Fast-Moving Consumer Goods

Fast-Moving Consumer Goods

From changing consumer preferences to retail innovation, the FMCG industry is constantly evolving. Populix provides real-time insights to help brands adapt, optimize strategies, and drive growth in a dynamic marketplace.

Solution:
Consumer Perceptions, Usage & Attitude (U&A) Study
Segmentation & Persona Research
Market Understanding
Product Test
Concept Test
Case Study:
Consumer Perceptions
Usage & Attitude (U&A) Study
Market Understanding
Product Test
Concept Test
Brand Health Tracking
Brand Positioning
Perception
and Image Study
Segmentation & Persona Research
Professional Services

Professional Services

As industries transform, professional service firms must anticipate client needs and market shifts. Populix delivers in-depth insights to help businesses refine strategies, enhance offerings, and stay ahead of the competition.

Solution:
Brand Health Tracking
Market Understanding
Net Promoter Score (NPS) Analysis
Customer Satisfaction Study
Segmentation & Persona Research
Case Study:
Brand Health Tracking
Brand Positioning
Perception
and Image Study
Customer Satisfaction Study
Price Acceptance Study
Net Promoter Score (NPS) Analysis
Segmentation & Persona Research
Value Proposition Research
Market Understanding
Government Institutions

Government Institutions

From public policy to economic development, effective governance relies on data-driven decisions. Populix delivers research-backed insights on public sentiment, policy impact, and societal trends to help governments design evidence-based strategies and drive sustainable progress.

Solution:
Public Sentiment Analysis
Policy Review & Feedback
Stakeholder Mapping & Analysis
Integrated Social Media Insight Survey
Impact & Evaluation Research
Case Study:
Public Sentiment Analysis
Policy Review & Feedback
Issue-Based Surveys
Voter Preference Surveys
Sustainability & ESG Research
Cost-Benefit Analysis
Forecasting Analysis
Integrated Social Media Insight Survey
Data Hub

Welcome to Populix Data Hub

Your ultimate guide to navigating Indonesia’s 2025 market and social landscape. Access real-time data on consumer behavior, economic trends, AI penetration, and emerging societal concerns, find the insights that matter most.

Key Findings

Key Findings
Key Findings
Key Findings
Key Findings

Discover Our Latest Report

Case Study

Helping companies understand, penetrate, and dominate Indonesia

Populix Case Study: Evaluating the Effectiveness of Emission Test Sanctions in Jakarta
General
23 February 2026

Populix Case Study: Evaluating the Effectiveness of Emission Test Sanctions in Jakarta

In partnership with Vital Strategies and the Jakarta Environmental Agency, Populix conducted a comprehensive study to measure how emission test sanctions influence efforts to improve air quality in Jakarta

Populix Case Study: Measuring Journalist Safety and Welfare in Indonesia
General
23 February 2026

Populix Case Study: Measuring Journalist Safety and Welfare in Indonesia

In collaboration with the Tifa Foundation, Populix served as the research partner for the 2024 Journalist Safety Index, a joint initiative under the Safe Journalism Consortium with PPMN and HRWG, supported by the Netherlands Embassy

Populix Case Study: Understanding Indonesia’s Young Generations and Creator Economy with IDN
General
23 February 2026

Populix Case Study: Understanding Indonesia’s Young Generations and Creator Economy with IDN

Populix has been the official research partner of IDN Research Institute in developing their flagship annual studies, the Indonesia Millennial and Gen Z Report (IMGR) and the Indonesia Creator Marketing Report (ICMR)

Populix Case Study: Building Brand Awareness for SEVA and Moxa with Astra Financial
Automotive
23 February 2026

Populix Case Study: Building Brand Awareness for SEVA and Moxa with Astra Financial

Populix served as the research partner for Astra Financial's Brand & Digital Marketing Department, conducting Brand Health Tracking (BHT) for two new brands: SEVA and Moxa

Indeks Keselamatan Jurnalis 2024
Media
09 June 2026

Indeks Keselamatan Jurnalis 2024

Dissemination of the report through public discussion As part of the Safe Journalism Consortium with PPMN and HRWG, supported by the Dutch Embassy, the Tifa Foundation collaborates with Populix as a research partner to measure the 2024 Journalist Safety Index.

EV Dynamics: Unveiling Consumer Perspectives and Market Insights
Automotive
15 June 2026

EV Dynamics: Unveiling Consumer Perspectives and Market Insights

As Indonesia accelerates its transition toward clean energy, electric vehicles (EVs) emerge as a promising solution to reduce reliance on fossil fuels. The country’s growing middle class and large population position it as a highly attractive EV market. To explore this momentum, Populix collaborates with FORWOT in hosting a discussion on the current EV landscape, consumer insights, and future strategies.

Emission Testing: An Effective Strategy to Combat Air Pollution
Environment
09 June 2026

Emission Testing: An Effective Strategy to Combat Air Pollution

In collaboration with Vital Strategies and the Jakarta Environment and Forestry Service (DLHK), Populix carried out research to reveal the effectiveness of implementing emission test sanctions in Jakarta. In research and dissemination, Populix and Vital are supported by the Leaded Gasoline Elimination Committee Team (KPBB) and ITDP (Institute for Transportation & development Policy).

Testimony

What They Say About Populix

We take pride in providing exceptional service and high-quality research solutions to our clients. But don't just take our word for it - hear from some of our satisfied clients!
We really appreciate the hard work and dedication of the Populix team in the process of data collection, analysis and reporting. Good timeline management with good explanations if there are obstacles in the project makes us as clients more relaxed in managing our project together for the final result.
Isuzu
Isuzu
So far, we are delighted with the results. I will keep recommending Populix because the team was responsive and ready to help with the end-to-end survey process.
Goto
Goto
The research process went smoothly without any issues. Populix provided excellent solutions tailored to our needs
Pertamina
Pertamina
Populix delivers valuable insights that are highly useful for brand development.
Tiket
Tiket
Seamless coordination, swift project execution, competitive pricing, and access to a large respondent pool.
Goto Financial
Goto Financial
Populix team helped in every step of the research process and fulfilled our requests. Moreover, Populix could also assist in the development of questionnaires.
Lemonilo
Lemonilo
Smooth and fast communication. Populix team provided helpful inputs to the project, and the work was carried out on time according to the project timeline.
Blibli
Blibli
The project was running according to the predetermined timeline, the team was responsive, the project results were satisfying, and the process was very smooth.
StickEarn
StickEarn
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